Dawn Vaughan, APR, is an experienced public relations and marketing professional, who assists organizations in developing and implementing communications strategies. Dawn graduated Cum Laude from Rollins College with a Bachelor of Arts degree in organizational communications emphasizing public relations and marketing. Her diverse work experience has lead to her extensive knowledge and understanding of the field.

Most recently, Dawn was the assistant director of marketing and public relations for Florida Hospital, the nation’s busiest hospital. She managed a team of marketing managers responsible for the strategic planning and development of seven hospital campuses and various service lines. Dawn oversaw a total marketing budget allocation of nearly two million dollars annually and supervised the development of marketing plans, community and public relations strategies, and relationship development. In this role, she analyzed research for new business development opportunities and customer retention strategies, contributing to increases in market share, volumes and revenue, as well as improved perception scores. She also developed, pitched, and managed media opportunities.

Dawn also served as a senior marketing manager for Florida Hospital, managing several marketing representatives and implementing strategic initiatives for the Neuroscience Institute and other service lines. Prior to this role, she served as marketing manager for Celebration Health and oversaw all aspects of the facility’s branding, advertising and positioning strategies, collateral development and grand opening events.  Her roles included managing an integrated strategic marketing planning process, including the allocation of a two million dollar budget, developing hospital positioning strategies, identifying annual volume/market share goals, advertising, and community relations.

Dawn also has worked as an account executive for a national telecommunications company.