Market Research
One thing that distinguishes us from our competitors is our proven record of influencing public opinion. While some public relations firms would advise you to launch expensive communications efforts based on their assumptions about your market, we take no chances, using only the most efficient and effective, formal and informal research methods to test your market. This market research allows us to define your message and design a comprehensive strategy to communicate with your target audience.

We have participated in fielding hundreds of polls, focus groups, mall tests and market research studies to help our clients "hit the target" with scientifically-based communications strategies.

Our clients include developers wanting to annex property, hospitals looking to expand, associations working on their image, corporations trying to impact public policy, statewide initiative campaigns drafting ballot language, and candidates seeking to persuade voters. We help draft the survey instrument, moderate the focus groups, and then develop the strategy from this comprehensive research.

Some PR firms believe that communications strategy is just an art. They use anecdotal information and gut feelings to write your plan. While there are certain artistic elements of a communications plan, we believe that your strategy should be based on scientific market research. Less thorough approaches leave too much to chance – from the resources that you spend communicating your message, to the potential and integrity of your brand in the marketplace.