Initiative Services
General Consulting
Consensus Communications provides strategic campaign planning and ongoing oversight and consultation for every phase and aspect of initiative campaigns.

Initiative Language Development
Amendment language development is an extremely critical task. It requires the development of language that will meet the scrutiny of the Florida Supreme Court, as well as the voting public. Consensus Communications works with nationally recognized legal and public opinion research firms using a success-proven approach to have the optimal initiative language.

Turn-key Campaign Staffing and Management
Consensus Communications can put together a winning team to staff the campaign on a day-to-day basis. All initiative campaigns must find good talent in order to provide the campaign with a statewide grassroots presence and a sophisticated approach to earned media, fundraising, data management, and volunteer support. Because Consensus Communications concentrates its business on initiatives & referendum campaigns, it can put together and equip a winning team.

Message Development and Earned Media
Because of the firm’s unparalleled statewide experience in issue advocacy, Consensus Communications continually has its finger on the political pulse of Florida, and has unique insight into the way Floridians make decisions on major political issues. This perspective, combined with hands-on experience designing and implementing statewide earned media efforts, makes Consensus Communications the leader in earned issue advocacy.

Management of the Paid Petition Gathering Effort
Consensus Communications has unparalleled experience in the selection, oversight and management of paid signature gathering efforts. They are therefore able to maximize client investment in paid petitions by targeting resources and ensuring that timelines and petition distribution requirements are met.

Paid Media
Radio and television advertising are a key component to an initiative campaign. Consensus Communications works with nationally recognized media experts to provide the creative, production and placement of radio and television advertising.

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