On February 28, Consensus Communications Partner Roy Reid, APR, CPRC, and Senior Account Manager Jessi Blakley, APR, will present at the Water Sports Industry Association’s (WSIA) fifth annual Summit in the Snow event in Crested Butte, Colorado.

Combining their shared insights on crisis communications and issues management, the Orlando-based PR duo will present on how to respond in today’s instant information world thanks to social media and other online outlets. Remember, whatever happens in the field today will be on YouTube before you get home tonight.

The Water Sports Industry Association (WSIA) is the leading advocacy and governing body for the water sports community, providing central leadership and organization to allow for the continued growth of wakeboarding, waterskiing and all the other great towed water sports.

For more information on the WSIA or to register for the Summit in the Snow, visit them online at www.wsia.net or follow them on Facebook at facebook.com/watersportsindustryassoc or Twitter @WSIA2010.