Consensus’ Roy Reid, APR, CPRC, will present at the UCF College of Business Administration’s upcoming workshop titled, “Essentials of Marketing: Understanding Marketing’s Impact on Generating Profits.” The program will take place at the UCF Executive Development Center on Thursday, August 25 and Friday, August 26. To register, click HERE.

Overview

In today’s volatile business environment, targeted marketing is critical to outperforming your competition. To be competitive” means continuously revisiting and adjusting your approach

to customers—and it requires “hands on” contributions from team members.

Essentials of Marketing provides your team with the core marketing concepts you need to identify, grow, and retain your customers. In this two-day workshop, your team will gain a deeper understanding of various approaches to marketing SEGMENTATION, TARGETING,
and POSITIONING for COMPETITIVE ADVANTAGE.

To download the brochure, click HERE.

Key Benefits

• UNDERSTAND the fundamentals of marketing (product strategy, pricing, advertising and promotion, and distribution) and where they fit STRATEGICALLY within your organization
• Gain an appreciation for THE IMPORTANCE OF MARKETING RESEARCH
• Learn PROMOTIONAL vehicles that can be used to communicate with your TARGET AUDIENCE
• MAXIMIZE PROFITS through optimal pricing and positioning of products
• EARN 14 Hours of Technical Business CPE and 13 Strategic Business Management HRCI Credit Hours
• Learn from an expert who was awarded the American Marketing Association’s “Professor of the Year,” Michael Luckett, Ph.D. Currently at the University of South Florida, he’s returning to conduct the workshop at his former academic home, UCF’s College of Business Administration
• IMPROVE THE BOTTOM LINE by integrating SOCIAL MEDIA

Who Should Attend

Mid-level managers-thru-executives, in every functional area of responsibility, in all industry types, will benefit from the applied principles we teach. And sending multiple members of your team will ensure a common marketing language to help solidify implementation across your organization.