On Thursday, April 14, Consensus' Roy Reid , APR, CPRC, conducted an interactive presentation on "Who's Who in the Media," as part of the Orange County Commission on Aging's Connecting with the Media speaker series. Jessi Blakley , APR, also spoke to the group, which was comprised of leaders representing organizations and businesses that deal with aging matters and the growing elderly population in Central Florida.

The informative session outlined:

- How different types of media outlets work

- Who's who in the newsroom

- Lead times for different types of media outlets

- How to develop and maintain a media list

- The role of ethics when working with the media; and

- The role of ethics in public relations and business

Reid, the author/creator of Outrageous Trust®, a program to help leaders and organizations improve relationships through a more intentional effort in building trust, explained the value and importance of trust and relationships to the group. "Relationships are the channel by which we achieve our objectives and trust is the key ingredient for managing those relationships."

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