University Club, 150 E. Central Blvd., Orlando Pricing: $15 members, $20 non-members, $10 students
Register at fpra-orlando.org
Registration, Networking and Buffet Breakfast: 8 a.m. Buffet Breakfast and Presentation: 8:30 a.m.
In a crisis and during tough economic times, your organization will need to rely on your relationships – inside and outside of the organization—to get you through these situations. The key to securing those kind of relationships is trust. As public relations professionals, we are responsible for bolstering trust in our organizations and it’s often too late to earn it when faced with a crisis situation. Join FPRA’s Orlando Area Chapter on September 22 to learn from Roy Reid, APR, CPRC, partner at Consensus Communications, about cultivating trust and the new tools that will help you identify clear strategies for building up those relationships and achieving better results. After all, you’ll need more than just a SWOT analysis to navigate today’s evolving marketplace.
About Roy Reid Roy Reid, APR, CPRC is a leading authority on improving results by improving relationships through a greater emphasis on cultivating trust. He works with business leaders and organizations as a counselor, strategist and coach to grow, maintain and protect their interests. His clients include Fortune 500® companies, private companies, entrepreneurs, professional service firms and public agencies. Roy works to help clients assess risk and issues within the organization and in the marketplace, and then develop strategies to manage the identified issues from the inside/out.
He is an award-winning strategic business and public relations expert and the author/creator of Outrageous Trust®, a program to help leaders and organizations improve relationships through a more intentional effort in building trust. Roy is a sought after speaker on numerous business topics including trust, issues management, crisis communications, ethics and change.
For the seventh time in ten years, Consensus Communications has topped the Orlando Business Journal’s ranking of top public relations firms in Central Florida. The list, published in the OBJ’s August 19th edition, can be viewed in its entirety at bizjournals.com/Orlando.
“We are proud to be recognized as a leader in our industry, and to represent clients who are leaders in theirs,” said Consensus Partner Roy Reid, who was inducted in 2010 into the University of Central Florida’s Nicholson School of Communication Hall of Fame.
For more than 16 years, Consensus has represented clients in Central Florida and throughout the state – from Fortune 500 companies to local entrepreneurs – with a variety of complex needs. The firm is also at the forefront of the issues shaping Central Florida and the state’s future, including the initiatives in 2010 to secure SunRail and serving as the lead strategist for the statewide campaign to defeat Amendment 4, the so-called Hometown Democracy initiative. The firm also ran the campaign to create Orange County’s elected school board chairman position and subsequently ran the successful county-wide campaign of the first citizen-elected Orange County School Board Chairman. Consensus also remains at the forefront of the ever-changing healthcare and life sciences landscape through its work with a number of clients, including Lake Nona Medical City and Health Central Hospital.
The professionals at Consensus also believe in giving back to the community and provide pro bono public relations services to local civic and charitable organizations including Grace Medical Home, United Global Outreach, Cystic Fibrosis Foundation, Kid’s House of Seminole, Habitat for Humanity and UCF. In addition, our people are leaders of local community groups, with Dana Loncar serving this year as President for the Coalition for the Homeless, Roy Reid serving on the Board of Directors for the Orlando Regional Chamber of Commerce, and Jessi Blakley serving on the Board of Directors for the Orlando chapters of the Cystic Fibrosis Foundation and the Public Relations Society of America.
Consensus Communications, located in Downtown Orlando, is a full service public relations firm that specializes in high stakes communications strategy, including communications planning, media relations, crisis communications, community relations, governmental relations, ballot issues, political campaigns, marketing, new media, and integrated communications planning and management.
Consensus’ Roy Reid to Present on ‘Essentials of Marketing’ at UCF
Consensus’ Roy Reid, APR, CPRC, will present at the UCF College of Business Administration’s upcoming workshop titled, “Essentials of Marketing: Understanding Marketing’s Impact on Generating Profits.” The program will take place at the UCF Executive Development Center on Thursday, August 25 and Friday, August 26. To register, click HERE.
In today’s volatile business environment, targeted marketing is critical to outperforming your competition. To be competitive” means continuously revisiting and adjusting your approach
to customers—and it requires “hands on” contributions from team members.
Essentials of Marketing provides your team with the core marketing concepts you need to identify, grow, and retain your customers. In this two-day workshop, your team will gain a deeper understanding of various approaches to marketing SEGMENTATION, TARGETING, and POSITIONING for COMPETITIVE ADVANTAGE.
UNDERSTAND the fundamentals of marketing (product strategy, pricing, advertising and promotion, and distribution) and where they fit STRATEGICALLY within your organization
Gain an appreciation for THE IMPORTANCE OF MARKETING RESEARCH
Learn PROMOTIONAL vehicles that can be used to communicate with your TARGET AUDIENCE
MAXIMIZE PROFITS through optimal pricing and positioning of products
EARN 14 Hours of Technical Business CPE and 13 Strategic Business Management HRCI Credit Hours
Learn from an expert who was awarded the American Marketing Association’s “Professor of the Year,” Michael Luckett, Ph.D. Currently at the University of South Florida, he’s returning to conduct the workshop at his former academic home, UCF’s College of Business Administration
IMPROVE THE BOTTOM LINE by integrating SOCIAL MEDIA
Who Should Attend
Mid-level managers-thru-executives, in every functional area of responsibility, in all industry types, will benefit from the applied principles we teach. And sending multiple members of your team will ensure a common marketing language to help solidify implementation across your organization.