Initiative Services

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Initiative & Referendum

Initiative Services

Unmatched Record in the Biggest Contests

Consensus Communications is the premier Initiative and Referendum firm in Florida. Consensus Communications principals have consulted for more successful Florida initiative and referendum campaigns than any other firm or consultant. These campaigns include:

2008 – Floridians for Smarter Growth

Successfully Knocked off Ballot
Consensus Communications served as the general consultant and led the successful effort of keeping the so called “Hometown Democracy” amendment off of the 2008 ballot.

2008 – Let Us Vote

Successfully Placed on Ballot
Consensus Communications served as general consultant to a citizen committee that sought to collect signatures for an elected school chairman position to be added to the Orange County School Board.

2006 – Floridians for Youth Tobacco Education

Successfully Passed 61% - 39%
Consensus Communications served as the primary campaign strategist for the Floridians for Youth Tobacco Education campaign. The success of the campaign led to the use of Tobacco Settlement funds for youth education and the dangers of smoking.

2002 – Smoke Free for Health

Successfully Passed 71% - 29%
Consensus Communications served as the primary campaign strategist for the Smoke-Free for Health campaign. Its success made Florida the first state in American to prohibit smoking in all restaurants and other indoor workplaces by a statewide vote of the people.

2000 – Floridians for 21st Century Travel

Successfully Passed 53% - 47%
Consensus Communications led the campaign in support of the Florida Bullet Train Amendment – the first statewide ballot initiative in America to mandate the construction of a state-of-the-art ground transportation system.

1998 – Citizens for Budget Fairness

Successfully Knocked off Ballot

Consensus Communications created a coalition to oppose an initiative funded with over $1 million in Teacher’s union money. With a limited budget, Consensus fought and successfully removed the issue from the ballot.

1996 - Citizens to Save Jobs and Stop Unfair Taxes

Successfully Defeated 54%-46%
Consensus Communications was hired by Florida's sugar industry to run the committee which successfully defeated Amendment 4, the proposed tax on Florida Sugar.

1994 - No Casinos, Inc.

Successfully Defeated 62%-38%
The No Casinos, Inc. organization opposed the euphemistically titled "Limited Casinos" proposal. Since No Casinos was outspent by a margin of 10 to 1, well executed earned media and highly targeted paid media strategies were developed and implemented.

1994 - Save Our Sealife

Successfully Passed 72% -28%
The Save our Sealife campaign known as "Ban the Nets" prohibited the use of gill and entangling nets in Florida waters, as well as the use of other large nets in nearshore waters.
Save Our Sealife is the only initiative in Florida history to qualify for the ballot without the use of paid petition gatherers.

1992 - Citizens for Limited Political Terms

Successfully Passed 77% - 23%
The term limits campaign known as "Eight is Enough" limited state and federal officeholders to eight consecutive years in office.